POLISH DREAMIN' 2026

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Why Attend:

Many teams understand the features—Permission Sets, PSGs, Minimum Access—but still struggle to make confident design decisions. Should permissions be atomic or composite? How do you structure personas? How do you avoid sprawl? How do you migrate without breaking access? This session gives attendees a decision framework, not just examples. They’ll see where real projects fail, how to avoid those traps, and how to build a model that remains stable over time.

tion across diverse audiences. This session empowers Trailblazers to deliver compelling demonstrations by combining storytelling, interactivity, and solution-focused insights. Attendees will learn how to align demos with customer pain points, showcase Salesforce innovation effectively, and integrate AI to create dynamic experiences. With the rise of AI, automation, and cross-cloud solutions, this session is timely and essential to inspire customer trust and adoption at any stage of the Salesforce journey.

Why Attend:

demo and presentation is very important skills that everyone needs to have to make them successful

g relationships, and slowly earning trust across the Salesforce ecosystem.

Under the Dreamforce lights, something clicked. I delivered the talk. It landed. For the first time, I felt real clarity. I was at the top of the Salesforce career mountain.

And then, a few weeks later, everything collapsed.

Salesforce eliminated the elite ten-person Well-Architected team. My career at Salesforce was over in an instant. Highest high, lowest low.

But I didn’t fall. Something underneath held me up.

Long before I learned the Salesforce Well-Architected Framework, I was building a career with strong foundations, diverse pathways, and no single point of failure. Golf caddy. Oil-change jockey. Bartender. TV journalist. Media coach. Army infantryman. Yogi. Graduate student. Consultant. Teacher. Each new role and relationship added a capability, a new dependency, a pocket of adaptability, and—most importantly—a network of people who trusted me. When the Salesforce layer collapsed, my career architecture carried the load.

However, the deepest foundation of all did not come from me. It was built by my grandparents, Polish war refugees who rebuilt their lives in the U.S. after being displaced during WWII. A school janitor and a lunch-lady at my grade school. They never drove a car or wrote English, but they created the generational career architecture and work ethic upon which I stand. They worked hard with their hands. I sit in an air-conditioned office, talking about Salesforce, drinking coffee, and making more money than they could have ever imagined.

In this talk, I’ll show you the hidden architecture behind careers that survive reinvention. You’ll learn:

• How to design a career with redundancy, adaptability, and failure tolerance
• How to map your own career components and failure modes
• How generational architecture shapes resilience and identity
• How to build forward through mentorship, access, and pathways to meaningful work

This is a story of collapse, reinvention, and the power of understanding the big picture of work.

Jobs ends. Industries shift.
Well-architected careers endure.

Why Attend:

Most Salesforce talks teach you how to architect systems. This one shows you how to architect your career — the thing that has to survive every shift, every restructure, every “new direction” your company decides to take. If you’ve ever felt stuck, overwhelmed, overlooked, or unsure of what comes next, this talk gives you a way to think about your career that is both practical and deeply human.

n a few months. So are we seeing the end of one of the most buzzing tech careers of the past years? Or is it just the end of some practices and routines, and the beginning of something new?

In either case, the rise of agentic development and vibe coding meets Salesforce projects at a point where Salesforce practioners just started to embrace proper DevOps, software development practices, and governance standards.

The way how Salesforce projects run is changing fundamentally, and there are implications for Salesforce professionals. We'll explore what these are, and which skills and competences will be needed to make agents and human truly work together for reliable, trusted and secure Salesforce project.

Why Attend:

The session will reflect on the disruptive changes that Generative and Agentic AI are bringing to the work and life of Salesforce profesionals. Attendees will gain a perspective on the impact, the changes, challenges, and benefits that agentic workflows will bring to Salesforce projects. They will take away an opinionated take where careers in the Salesforce ecosystem are heading, and how they should equip themselves and upskill for the future needs of the tech industry.

nance, orchestration and observability. We will showcase how AI Agents, MCP servers, LLM’s and Agent Brokers are the building blocks of an intelligent AI network and how such a network can generally improve AI adoption within companies.

Key points:
• MuleSoft Agent Fabric – general introduction
• AI Agent governance, orchestration and observability
• Agent networks

Why Attend:

It's an introduction to a relatively new MuleSoft solution that aims to help organisations to better manage their AI Agent infrastructure.

aded, disconnected or afraid of falling behind.

In this session we clear the runway to what matters most: a healthy brain that will serve us for many years.

This is not about refusing AI. It is about recognizing what supports your mind - and what slowly makes it tired or numb facing the biggest danger in our professional history.

We will look at the importance of human interaction, stimulating your brain, and creating more time for what keeps you curious, grounded and happy.

We will also show simple ways of using AI in our tech environment without adding noise - as a tool that reduces cognitive load instead of increasing it.

You will leave with a few practical ideas to protect your attention, keep your brain awake, and use AI with intention rather than pressure.

Why Attend:

Key value is inspiration for everyone being lost, afraid or curious about the AI era. Brain is our main tool we all need for every single aspect of our lives and it is currently in the biggest danger in humanity history.

plete API designs instantly. Then, I’ll use AI to scaffold the implementation, apply best practices, and accelerate testing—all in real time. This live demo will highlight how AI-driven automation simplifies integration work, reduces complexity, and empowers developers to focus on innovation rather than repetitive tasks. If you want to see the future of API development in action, this session is for you.

Why Attend:

You will see how AI can turn complex API development into a fast, intuitive process—designing specifications, generating implementations, and applying best practices in real time.ation tasks into a simple, conversational process.

er introduces the ability to design intelligent prompts that analyze call transcripts in real time. By combining these tools, businesses can automatically detect potential GDPR violations such as improper handling of personal data, missing consent statements, or unauthorized information disclosure directly within the flow of customer service.

Why Attend:

You’ll see how Service Cloud Voice, combined with Prompt Builder, can automatically analyze call transcripts for GDPR adherence catching risks in real time and guiding agents toward best practices.

lifecycles, and getting feedback injected back sooner. Why aren't you? In our session, you will learn how to architect the shift from manual to automated using a proven seven-step framework that eliminates operational chaos. Using a real case study, attendees will learn exactly how TEDx transformed 21,000+ manual survey deployments across 3,400 events in 180 countries into automated workflows —freeing their team from constant firefighting while improving feedback speed and quality. You'll discover how to map critical customer moments, assign ownership to automated triggers instead of humans, and build scalable touch points that maintain personalization without the overhead.

Why Attend:

TEDx did something remarkable for their customers across 180 countries, and we learned so much along the way. I want to share the story, show what we did that works, and give marketing consultants practical tips to bring back to their teams.

hrough three real stories from marketing, sales and HR, we’ll show how “people quality” drives “data quality”. You’ll leave with a set of Human KPIs and a simple framework to implement them immediately.

Why Attend:

My session is worth attending because it shows how easily we lose the human behind the metrics — especially now, in the world of AI, automation and dashboards. I will share simple ways to read Salesforce data through a human lens, so numbers become clearer, decisions become better, and teams stay truly connected.

Why Attend:

Learn how AI-powered Agentforce reviews code faster, catches hidden issues, and improves quality across Apex, LWC, and flows. Get practical workflows, best practices, and actionable steps to boost productivity and modernize your Salesforce development.

session, packed with code examples, real use cases, and honest discussion.
In this session, I want to show that we can break the rules - as long as we understand why. This session is for people who want to learn something new and explore ideas that might be a little controversial. As Metallica used to sing: open your mind for a different view.

Why Attend:

It’s something new - I’m not going to repeat topics that have already been shown many times. This presentation is based on my own experiences gathered from many projects. It’s going to be something fresh, and maybe even a bit controversial. The idea is to open developers’ minds to a different view and show that everything depends on context - there are no “best practices” you always have to follow.

and saying "No".

Why Attend:

It breaks the 'get ticket, write code' autopilot. You will start seeing requirements as business risks to manage, not just boxes to check.

We’ll explore how a modern CI/CD pipeline can automate config deployment, protect sensitive values, and keep environments aligned without manual fixes. You’ll also learn patterns for handling dynamic vs. static configuration, managing multiple environments, and avoiding common pitfalls.

Why Attend:

Storing configs and secrets is a constant pain in most of the Salesforce orgs. Some have better, some worse ideas to overcome it, but most still struggle. This session should provide straight steps on how to do it right.

capabilities to achieve your goal. These obscure terms will be crystal clear for you at the end of this session.

Why Attend:

Not a feature that got a lot of exposure so far

start by breaking down the architecture of a production-ready Slack AI app: event subscriptions, slash commands, message handling, and secure model calls using the Slack SDK. From there, we will explore how the chatbot processes user input, sends it to an LLM, and returns contextual, safe, and actionable outputs.

You’ll see how to:

Set up a Slack app with permissions, bot tokens, and secrets management.

Build message listeners that trigger LLM calls and handle streaming responses.

Implement grounding, system prompts, and safety guardrails for Anthropic and OpenAI for example

Add functionality such as summarization, Q&A, and lightweight workflow automation.

Deploy and test the bot locally, then prepare it for production.

Expect code-driven explanations, live debugging, and practical patterns you can copy into your own projects. Whether you’re integrating AI into internal tools or building the next generation of conversational apps, you’ll leave knowing exactly how to connect Slack with modern LLMs — and how to design an AI chatbot that feels fast, helpful, and trustworthy.

If you want to supercharge your Slack workspace with real AI capabilities, this session is your blueprint to get started.

Why Attend:

This session is an amazing opportunity to learn how to build agentic AI tools right where conversation happens: in Slack!

and Mappings create a logical data model, how to use Context Service from Apex, LWC, and integrations, and where it genuinely adds value. You’ll see practical use cases, clear limitations, and how it complements (not replaces) established architectural patterns.

Why Attend:

A first practical look at Context Service — a new capability already used in Agentforce Revenue Management but still unknown to most developers. See why it’s a potential game changer for data abstraction.

ted change request appears mid-implementation requires an entirely different level of collaboration.
In this session, a Delivery Manager and a Product Owner/Project Manager share how they navigated ambiguity, prioritized under pressure, stabilized new features, and built a working solution despite constant change. You’ll learn how transparent decision-making, joint ownership, and structured communication turned a high-risk project into a successful go-live.
Practical, honest, and full of lessons you can apply immediately, this session will equip you with real strategies for leading complex Salesforce projects with confidence.

Why Attend:

Join this session to learn how a partner and client jointly delivered one of the first Revenue Cloud Advanced implementations in the German market despite an evolving product, incomplete documentation, unpredictable features, and even an unexpected change request appearing mid-implementation. You’ll get practical insights into managing ambiguity, making transparent decisions under pressure, stabilizing new functionality, and keeping teams aligned when everything is changing.

rategic vision, and AI adoption, while continuing to guide critical decisions and influence business outcomes.

Why Attend:

Because we all face the competition of AI in our jobs.

ntire revenue lifecycle.

This session provides a clear, practical comparison of CPQ and Revenue Cloud. We will dive into the key differences in architecture, licensing, and functional strengths, helping you assess when a transition to Revenue Cloud makes sense. The same functionalities need to be addressed differently and for some of them you will see how.

Why Attend:

Revenue Cloud is changing the CPQ world. What to do now when Salesforce CPQ is being end of sales?

ls how to turn Cursor into your daily command center for strategic decision-making. We will explore how to reclaim AI for leadership roles by utilizing the Model Context Protocol (MCP)—a powerful tool that connects AI directly to your project requirements and technical implementation. Generating development progress summary as project manager or creating solution designs as architects - all that without leaving Cursor.

Attendees can expect a focused masterclass demonstrating how to set up this architecture. Key takeaways include:
Learning to configure MCP for cross-platform integration (Jira/Git); mastering the technique for faster impact analysis, saving hours of manual review; and eliminating context switching between the backlog and the codebase. This is the future of managing complexity in Salesforce.

Why Attend:

Learn how to use GenAI in daily work as non-developer. Reduce context switching and make Cursor your command center.

This session explores how to design a scalable, sustainable testing strategy for Salesforce that extends beyond the platform itself, including Agentforce. It focuses on aligning testing with business risk, supporting frequent change, and scaling quality practices across teams and technologies. Attendees will learn how to balance manual and automated testing, manage continuous delivery, and validate complex integrations.

The talk also introduces modern practices such as shared quality ownership, intelligent automation, and human-led, agent-assisted testing—where testers guide strategy while execution is increasingly delivered by agents. These approaches help teams manage growing complexity and non-deterministic behaviour without losing control or confidence.

Participants will leave with practical frameworks and a build resilient testing strategies for Salesforce today, while staying adaptable to future platforms and evolving enterprise needs.

Why Attend:

Learn from experience

alable automation decisions for your Salesforce solutions.

Why Attend:

Get expert insights on choosing between Salesforce Flow and OmniScript, with real-world use cases and a strategic framework for building scalable, maintainable solutions. Go beyond a simple feature comparison—gain a decision-making framework and practical guidance to architect smarter Salesforce solutions and avoid common pitfalls.

arketing, Service and Sales clouds . Sharing customer stories like mydealz, FreeNow will show how it simplifies the daily operations, creates 2way conversations experience and increases CTR, customer engagement on daily marketing campaigns.
Key learnings are:
Unified experience across all channels for consistent messaging and easier campaign creation.
Real-time tracking of delivery and engagement data inside SFMC for smarter optimization.
Compliance-ready consent management across every channel, right out of the box.
Future-ready RCS support to deliver rich, interactive customer experiences.
Cross-cloud interoperability with Agentforce and AI agents for conversational marketing at scale.

Why Attend:

Session will show new trends in marketing omnichannel and best practices for global brands using SF marketing, Sales and Service Clouds.

Well, try n8n or other low code/no code platform that works with SF out of the box and helps you do even AI staff without paying for Agentforce. We are going to look at how it can become an effective helper for any SF consultant/admin/developer.

Why Attend:

Practical display how to extend Salesforce easily with AI and automation features potentially even for free.

p, understand the KPIs and pressures that guide their decisions, and confidently position Agentforce as a catalyst for revenue growth.
This session will show you the path to:
* Align with sales leadership goals and priorities,
* Introduce Agentforce Sales capabilities to your sales teams,
* Spot the best opportunities where Agentforce can help your company grow pipeline, deals, and revenue - and make you shine in the process.

haped my perspective on career growth.
In this session, I’ll explore the pros and cons of making the switch, what the day-to-day reality really feels like, and the mindset shifts that make the transition successful. Attendees will gain honest insights, actionable strategies, and practical takeaways they can apply to their own career moves—whether they’re considering a similar path or looking to navigate change more effectively.

Why Attend:

Reflect, get inspired, and explore your career options within the Salesforce ecosystem—compare consulting and in-house roles, and gain practical tools and insights to transition into a Product Owner role or shape your next professional step.

r moves in technology. In this session, we’ll focus on the essential emotional and practical shifts required to excel as a great tech leader. We'll explore the critical difference between management (systems and structures) and true leadership (people and vision), and confront the traps that you’ll face along the way.

The key takeaways you can expect are how to shift from personal execution to empowering a team; embrace strategic tasks, like coaching and stakeholder management, as the real work of a leader; and how to balance trust and boundaries without feeling totally out of your depth. Join me as we use realworld examples and practical advice to explore the journey from being an individual contributor to becoming an effective tech leader and if that is the right path for you.

Why Attend:

Over the last decade, I've been on my own journey into tech leadership from entry-level consultant to CEO. I've fallen into many traps, and also seen colleagues and friends fall into the same ones over and over again. This session helps bring clarity for people who might be struggling to find their flow in a leadership position or to help those who are preparing for their first leadership role. This session was really well-received at London's Calling.

you prove your agent is reliable, accurate, and safe before and after go-live?

Based on my work building the testing and authoring frameworks for Salesforce AI Cloud, this session skips the "what is AI" fluff and gets straight to the "how-to."

You will learn:
- A practical framework for the AI agent lifecycle (from authoring to monitoring).
- Why "prompt engineering" is only 10% of the job and "prompt evaluation" is the other 90%.
- Concrete patterns for testing agents: establishing ground truth, building test harnesses, and using benchmarks.

Why Attend:

Many people are talking about building with AI, but very few are talking about how to validate, test, and trust it, which is the #1 problem practitioners face when trying to move from a cool demo to a production-ready feature.

Why Attend:

This topic fills a gap in the community around advanced Data 360 integration patterns. While many sessions cover Data 360 basics, this demonstrates how to operationalize that data in daily workflows, making it uniquely valuable for architects, developers, and consultants looking to maximize their Data 360 investment through practical, agent-facing applications.

Why Attend:

Learn battle‑tested ways to ship multilingual, brand‑true portals fast—even when timelines are tight and stakeholders are many. We’ll focus on pragmatic choices that protect quality under pressure: lean translation flows, minimal viable design tokens, and release tactics that keep teams moving.

I will focus on what this transformation really means for us – especially if you are still working mainly with classic Marketing Cloud today – and how to prepare for what is coming instead of just reacting to it.

I will start with simple, down-to-earth explanations to make sure we are all on the same page about what is changing. I will name the most common fears and doubts openly, and then translate them into concrete actions you can take.

We will explore:
- Which classic Marketing Cloud skills will still matter, and which are gradually losing value.
- Practical upskilling paths for Developers and Consultants, including where to start if you currently feel overwhelmed by Next, Data, and AI.

You will leave with a practical roadmap, not generic advice: a clear view of which skills to double down on, which new areas to explore, and how to start future-proofing your Marketing Cloud career as soon as you are back from the conference.

Why Attend:

Since huge MC changes are coming and everyone is looking for support on this topic

hut them up fast. Simple fixes, smarter patterns, and a few laughs included.

Why Attend:

To uncover hidden Salesforce integration risks and learn practical ways to lock down your org before data leaks become a real problem.

ma configuration to process unstructured data, invoke them with APIs, APEX, Flow and further via Agentforce.

y refresh your full sandboxes without losing any integration with external systems, and even anonymize data from production.
Connected Apps, Certificates, Credentials, SSO, Integration users… and many more, to be ready to work just minutes after the refresh !
With clicks, not code, using open-source tools , and with a live demo to show anyone can do it

Why Attend:

Because it's very useful to frequently refresh full sandboxes :)

Why Attend:

You’ll gain actionable guidance on how to: Design a phased rollout that scales across orgs and markets Set up efficient sandbox and environment management Control costs while ensuring governance and data integrity Align technical architecture with business adoption

ry about previous CRM and why decision was made to migrate
3. Challenges related to business processes and technical implementation, how they ended up
4. Data model decisions and challenges, how they ended up
5. Lessons learned

Why Attend:

Besides the fact its an interesting story, it will also provide insights about specifics of Logistics industry, understanding what a real CRM migration looks like behind the scenes and insights to challenges and solutions to learn from not only technically, but organization wise as well

aspect of an Architect's role, giving practical hints on how to justify technical trade-offs & make your stakeholder feel confident with decisions

Why Attend:

To learn how to effectively communicate technical content to non-technical people and build trust.

you? How is it possible that it can connect users across all clouds? Explore both Tableau Next and the original Tableau to learn more about future synergies with your own data.

Why Attend:

Tableau Next is a relatively new component of the Salesforce ecosystem. And that is precisely why it is worth getting to know. It is also a component that develops dynamically. Therefore, to give you an idea of everything it can do, not only today but also in the future, during our presentation we will combine information about the Tableau Next platform with a presentation of the capabilities of the original Tableau.

odels write requirements that create debt. PMs who don't grasp security accept impossible timelines. Learn how EVERY role contributes to Well-Architected delivery, with five critical questions each role should ask and a responsibility matrix for distributed expertise.

Why Attend:

"Most teams waste architect expertise by treating it as one person's job. Attendees will learn how to multiply architectural thinking across their entire team, reducing costly technical debt and delivery delays. This directly impacts your audience's project success rates and bottom line. "